1. Channel support

It provides scientific services for franchisees’ store location selection, experience prediction, etc., and provides dealers with diversified opening support, mainly including prop support, decoration support, return and exchange support, and later image upgrades, etc., encouraging dealers to keep pace with the times, innovate brands, and ultimately achieve mutual benefit and win-win cooperation.

2. Brand support

We have a strong planning team to carry out marketing and promotion activities in a timely and effective manner, providing important guarantee and continuous strength to facilitate rapid transactions in terminal stores and improve the operating performance of terminal stores. Introducing Ying Yang Legend, APK Noah International and other well-known brand consulting agencies to sort out and reshape the brand. Successfully renewed contract with film and television superstar Huang Xiaoming. Cooperate with CCTV News Channel, Zhejiang Satellite TV's "China Dream Show", Hunan Satellite TV's "China's Strongest Voice", and Dragon TV's "Voice of the Chinese Dream" to regularly carry out brand communication campaigns, online and offline, new media and traditional media to achieve connection and interaction, and maximize the promotion of the brand.

3. Product support

We organize and implement two large-scale new product launches every year, and invite franchisees from all over the country to the site to view samples and place orders, with full PDA terminal support. Spending 25 million yuan to vigorously introduce high-end suit production lines, with the help of terminal information systems, the latest product information can be quickly and timely transmitted to each franchisee (including style, fabric, price, item number, color, size, delivery date, sales period, etc.). Timely replenish orders according to the sales status of the agent's goods and deliver goods quickly to ensure that all goods are replenished on time. A complete return and exchange mechanism ensures accurate and fast exchange of goods in all regions across the country and smooth sales of goods.

4. Price support

A strict and perfect price system ensures the sustainable success of the brand. The national unified retail price has always been a rigid indicator for the brand. The company has established a national unified terminal market retail price system in accordance with the principles of unity, transparency and openness, constantly safeguarding brand value, protecting the rights and interests of business partners and customers, standardizing market order, and building a good and harmonious operating environment.

5. Training support

Human resources are the first positive energy for enterprise development and a concrete manifestation of core competitiveness. We attach great importance to training employees in various positions. Cooperate with Zhongyan International Brand Management Consulting Agency to provide marketing management training, brand planning, market strategic planning, introduce advanced management models, establish a scientific training base, and provide long-term professional, systematic and standardized training for dealers, store managers, and shopping guides of newly opened stores, so as to provide a steady stream of talents for terminal stores.

6. Information support

Actively promote full coverage of the apparel ERP system and strengthen "Double P" (VIP, ERP) work. Through the information platform and distribution system of the clothing ERP system, the static data of the entire sales chain can be monitored and effectively tracked. The ERP system, an information management project with an investment of over RMB 10 million, has achieved an 80% online rate from the headquarters to the terminal. It provides effective and timely adjustments and follow-up to terminal stores, provides decision-making for terminal profits, and provides market information for product development. It has greatly improved the scientific nature and response speed of brand terminal retail and product data management.